Creating an account

A new player begins by registering an account at "http://www.vmk.com/". The player then sets up a character (an avatar) and selects the character's gender and appearance (shirt, shoes, pants, hair, hat, face, and colors for skin and hair). The player also selects a "guest room", his or her own themed area which can later be decorated with furniture, posters, a boat canal, train tracks, game items, or other material. One room is provided for free, and additional rooms can be purchased later with in-game credits. The player can enter a few lines of text, known as a "signature", which will be displayed in the character's publicly-visible profile. The character is then given a few tradable items (mostly T-shirts), and is placed in the game.

A visitor to Disneyland or the Magic Kingdom can create a character at a special VMK kiosk. A character created in a park will start with additional credits and items, and its profile has a special "Born in the Park" icon in it. A park visitor can go on "Quests" in these two theme parks to win trading cards with codes on them which award in-game items. The purchase of certain items, such as a gold mouse ears hat or a collectible pin, will grant a collectible card with a code to obtain an item in the game.

The game's rules are posted on the VMK web site as "VMK Values". Disney intends for the game to be "a safe, non-threatening environment" because many players are between the ages of eight and fourteen. The rules prohibit sexual or racist language, harassment, divulging personal information, and attempts to hack the system. Violations can result in a warning or a ban from two hours to ten years or more. Bans can lock out a single account, or any account from the player's IP address.

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